The saying, out of mind out of sight is an old one, but it is relevant and correct about customer relations. Many people have received something with a logo on it, and they use it often in their daily activities. However, for a business, it can be difficult to know if what it is doing in the marketing placement is working or how it can maintain brand recognition. Every marketing strategy can benefit from promotional products.
1. Access to valuable advertising space
Most people work for eight hours a day, and they mostly sit at their workplaces or desks during that time. A business that ensures that a customer or prospective customer that uses your branded materials or promo gifts on their offices have secured the perfect advertising space because space is right at the customer’s desk. A well-designed and selected gift could end up becoming a permanent billboard and message within the workplace of potential and current workplaces.
2. Create lasting awareness
Research shows that about 70 percent of consumers remember the details and name of a company that gave them a promotional product. A well-designed promotional product becomes an ongoing reminder to consumers of your brand every time the product is used. A business should include its contact details on its promotional products to reach out to new customers because your business is within an easy reach. Create customer loyalty and enhance customer relations by designing the right promotional product for your marketing campaign.
3. Employee incentive
Gifts can also be given to employees as a way of appreciating them for good performance, their loyalty, and motivating them to achieve the organizational goals. You should give them gifts that suit your employee and corporate objectives as well as your work-culture. The rewards increase energy and positivity within the office or workplace. Also, their relatives or friends could also see the product, which means that you also advertise your brand to other people.
4. Add personal value to your advertising message
Since you understand your customer base and what they like, you can incorporate personal dimension to the general advertising message. A good promo product helps businesses to customize and localize their brand message. A branded promo item is a great way for a company to achieve brand awareness and ensure personal appeal for its products.
5. Get involved in local community charity groups
One of the great ways of increasing brand recognition is by sponsoring activities and being part of your local community. It is a way of improving market share, customer perception, and growing brand recognition. You can consider giving shirts to the local children’s volleyball team or hosting a charity BBQ. The community will perceive your business as a caring one, and you will also assist a good cause.